Best Etsy Video Aspect Ratio
Etsy accepts a range of aspect ratios, but the best choice depends on the product photos you already have and what buyers need to see.
For most Etsy listing videos, use square when product detail matters and portrait when scale, styling, packaging, or an in-use scene helps the buyer understand the item.
Use square for product detail
Square video is a safe default for jewelry, candles, soap, prints, and small handmade goods because the product stays large in the frame.
- Good for close-ups and texture.
- Easy to make from square listing photos.
- Works well when the item is the full focus.
Use portrait for scale or styling
Portrait video gives you more vertical room for a product in context: a wall print in a room, a candle on a shelf, or packaging next to the product.
- Good for room scenes and lifestyle photos.
- Useful when packaging matters.
- Better when a vertical listing photo is already strong.
Avoid extreme landscape crops
Landscape can work, but very wide videos often make small products look tiny. If the item feels small in the preview, crop tighter or switch to square.
Make an Etsy-ready video from photos
Upload product photos, pick a style, and download a silent MP4 for your listing.
Make your videoFrequently asked questions
Can Etsy listing videos be vertical?
Yes. Etsy accepts aspect ratios between 2:1 and 1:2, so vertical videos are allowed.
Is square or vertical better for Etsy?
Square is usually safer for product detail. Vertical is better when the scene or scale helps sell the item.