Best Etsy Video Aspect Ratio
Etsy accepts a range of aspect ratios, but the best choice depends on the product photos you already have and what buyers need to see.
Use square when product detail matters. Use portrait when scale, packaging, or an in-use scene helps.
Use square for product detail
Square is safest for small products because the item stays large in the frame.
- Good for close-ups and texture.
- Easy to make from square listing photos.
- Works well when the item is the full focus.
Use portrait for scale or styling
Portrait gives you room for context: a wall print in a room, a candle on a shelf, or packaging next to the product.
- Good for room scenes and lifestyle photos.
- Useful when packaging matters.
- Better when a vertical listing photo is already strong.
Avoid extreme landscape crops
Landscape can work, but very wide videos often make small products look tiny. If the preview feels weak, crop tighter or switch to square.
Useful next steps for Etsy sellers
A few practical resources to check after your listing photos and video are in better shape.
Frequently asked questions
Can Etsy listing videos be vertical?
Yes. Etsy accepts aspect ratios between 2:1 and 1:2, so vertical videos are allowed.
Is square or vertical better for Etsy?
Square is usually safer for product detail. Vertical is better when the scene or scale helps sell the item.