5 Ways to Get More Views on Your Etsy Listings

Simple changes that help your listings rank higher and get more sales.

Add video to your listings

Etsy reports listings with video get twice as many sales. Video gives buyers confidence. They can see your product from multiple angles, understand its scale, and get a feel for the quality before they buy. Learn how to add video to your listing in minutes. In search results, video thumbnails autoplay and grab attention right away.

You don't need to shoot video. Tools like ListingVid turn your product photos into listing videos that meet the right video specs in seconds. No editing skills, no camera, no extra work.

Use all 10 listing photo slots

Etsy gives you 10 photo slots. Use them all. Show your product from every angle, in context (styled on a shelf, worn, or in use), next to a common object for scale, and with detail close-ups that highlight craftsmanship. Buyers can't touch your product. Your photos are all they have.

Your first photo is your thumbnail. It's what shows up in search results and on your shop page. Make it clean, well-lit, and on a simple background. Skip the text overlays.

Write titles that match how buyers search

Put the most important keywords at the front of your title. Etsy search gives extra weight to the first few words. Think about what a buyer would actually type into the Etsy search bar. Not how you'd describe your product to a friend, but the words someone uses when they're ready to buy.

Bad: "Beautiful Handmade Ceramic Coffee Mug". Better: "Ceramic Coffee Mug - Handmade, Dishwasher Safe, 12oz". The second one puts the search term first and adds details that help.

Use long-tail keywords. "Ceramic mug" is highly competitive with thousands of listings. "Handmade ceramic mug with handle" is more specific, less crowded, and attracts buyers who already know what they want.

Use all 13 tags

Etsy gives you 13 tags per listing. Use every single one. Tags are how Etsy search finds your listing for words that aren't in your title or description. Leaving tags empty means fewer people find you.

Use multi-word phrases, not single words. "leather wallet" is a better tag than "leather" and "wallet" used separately. Etsy treats each tag as a phrase, so two-word and three-word tags reach buyers more precisely.

Don't repeat words that are already in your title. Etsy already indexes your title, so duplicating those terms in your tags wastes slots. Instead, think about synonyms, when someone might buy it, who it's for, and similar styles.

Price with free shipping in mind

Etsy's algorithm favors listings with free shipping, and buyers prefer it too. Instead of charging for shipping at checkout, just roll the cost into your price. The buyer pays the same either way, but your listing looks cheaper in search results.

Set up a free shipping guarantee on orders over $35 to earn Etsy's free shipping badge. The badge shows up in search results and helps your shop rank higher. Etsy has said it prioritizes these listings in US search.

Start with the easiest win

Adding video is the fastest way to stand out. Most sellers don't have listing videos yet. That's your advantage.