5 Ways to Get More Views on Your Etsy Listings

Small changes that can help more shoppers find your listings.

Add video to your listings

Video helps buyers see texture, scale, and detail before they buy. Learn how to add video to your listing in minutes. In search results, video thumbnails can also catch the eye.

You do not need to film anything. ListingVid turns product photos into a video that meets Etsy's video specs.

Use all 10 listing photo slots

Etsy gives you 10 photo slots. Use them all. Show angles, scale, packaging, and close-ups. Buyers cannot touch the product, so the photos need to answer the obvious questions.

Your first photo is your thumbnail. It's what shows up in search results and on your shop page. Make it clean, well lit, and on a simple background. Skip the text overlays.

Write titles that match how buyers search

Put the most specific search words at the front of your title. Think about what a buyer would type into Etsy when they are ready to buy.

Bad: "Beautiful Handmade Ceramic Coffee Mug". Better: "Ceramic Coffee Mug - Handmade, Dishwasher Safe, 12oz". The second one puts the search term first and adds useful details.

Use specific keywords. "Ceramic mug" is crowded. "Handmade ceramic mug with handle" is more specific and reaches buyers who already know what they want.

Use all 13 tags

Etsy gives you 13 tags per listing. Use all of them. Tags are how Etsy search finds your listing for words that aren't in your title or description. Leaving tags empty means fewer people find you.

Use multi-word phrases, not single words. "leather wallet" is a better tag than "leather" and "wallet" used separately. Etsy treats each tag as a phrase, so two-word and three-word tags reach buyers more directly.

Don't repeat words that are already in your title. Etsy already indexes your title, so duplicating those terms in your tags wastes slots. Instead, think about other names for the item, who it is for, and when someone might buy it.

Price with free shipping in mind

Free shipping can help in Etsy search, and buyers like seeing it before checkout. If the math works, roll the shipping cost into the item price so the total is clear earlier.

A free shipping guarantee on orders over $35 can earn Etsy's free shipping badge. The badge can show up in search results and may help US search placement.

Start with video

Most sellers still skip listing videos. Product photos are enough to make one.