Etsy listing video requirements and size guide

Etsy listing videos can be up to 100MB and 3–15 seconds long, with up to two videos per listing.

Video requirements

File formats
MP4, MOV, FLV, AAC, AVI, 3GP, MPEG
Maximum file size
100MB
Duration
3–15 seconds
Minimum resolution
500px
Recommended resolution
1080px or higher
Aspect ratio
Between 2:1 and 1:2
Audio
Removed on upload
Videos per listing
Up to 2

Source: Etsy Help. Checked October 23, 2026.

Will your video upload to Etsy?

Check the length, file size, resolution, aspect ratio, and audio before you upload. Your video stays in this browser.

Drop an MP4 or MOV here

Nothing is uploaded or saved.

How long your Etsy video should be

Use 6-10 seconds for most products

A listing video does not need a full story. It just needs to show the product clearly.

  • 3-5 seconds: one or two strong photos.
  • 6-10 seconds: most handmade products.
  • 11-15 seconds: products with packaging, scale, or multiple details.
Hero view of a ceramic mugHero · 2 sec
In use view of a ceramic mugIn use · 2 sec
Packaging view of a ceramic mugPackaging · 2 sec
Example pacing: three photos × two seconds = six seconds. Preview your video to check its actual duration.

Match length to photo count

Give each photo about 2 seconds so shoppers can take it in. In ListingVid, Smooth and Cinematic show each photo for about 2 seconds, and Snappy for 1.5. ListingVid videos run 5 to 15 seconds, so one or two photos still make a 5-second video. If the video feels rushed, remove a weaker photo.

  • 3 photos: about 6 seconds.
  • 5 photos: about 10 seconds.
  • 7 photos: about 15 seconds, Etsy's maximum.

Put the best view first

Lead with the product photo that would work as your listing thumbnail. If a shopper stops early, the product is still clear.

Which aspect ratio to use

Use square for product detail

Square is safest for small products because the item stays large in the frame.

  • Good for close-ups and texture.
  • Easy to make from square listing photos.
  • Works well when the item is the full focus.
Ceramic mug in a square crop
Square · 1:1
More room around the product.
The same ceramic mug in a tighter portrait crop
Portrait · 1:2
Check that important edges stay visible.

Use portrait for scale or styling

Portrait gives you room for context: a wall print in a room, a candle on a shelf, or packaging next to the product.

  • Good for room scenes and lifestyle photos.
  • Useful when packaging matters.
  • Better when a vertical listing photo is already strong.

Avoid extreme landscape crops

Landscape can work, but very wide videos often make small products look tiny. If the preview feels weak, crop tighter or switch to square.

Common questions

How long can an Etsy video be?

Etsy listing videos must be 3 to 15 seconds long. Most product videos only need 6 to 10 seconds.

How long your Etsy video should be

What aspect ratio should an Etsy video be?

Etsy accepts any aspect ratio between 2:1 and 1:2. Square works best for product detail, and portrait works for scale or room scenes.

Which aspect ratio to use

What size should an Etsy video be?

Keep the file under 100MB and the video at least 500px, or Etsy won't accept the upload. 1080px or higher looks sharper.

Fix an Etsy video that won't upload

What video format does Etsy accept?

Etsy accepts MP4, MOV, FLV, AAC, AVI, 3GP and MPEG files. MP4 is the safest choice.

Add the video to your listing

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